[GA4] Verify and Update Consent Settings in Google Analytics

Metadata

• Author: google.com
• Full Title:: [GA4] Verify and Update Consent Settings in Google Analytics
• Category:: 🗞️Articles
• URL:: https://support.google.com/analytics/answer/14275483?hl=en&utm_id=ad
• Finished date:: 2024-02-12

Highlights

Verify and update consent settings in Google Analytics (View Highlight)

New highlights added 2024-02-13

If you are using Analytics data with a Google service, such as Google Ads, Play, Display & Video 360 or others, and you take no action, only end users outside the EEA will be included in audiences used by your linked advertising products starting early March, 2024. (View Highlight)

If your Analytics property is linked to another Google service that requires consent to share data and one or more data streams has EEA-based visitors, Analytics may notify you if it isn’t receiving affirmative end-user consent for ads measurement or ads personalization. For ads measurement consent, Analytics expects the ad_user_data consent mode parameter. Ads personalization consent is sent using the ad_personalization consent mode parameter. Personalized advertising and remarketing will require affirmative end-user consent signals. (View Highlight)